Beauty Standards Are Evolving. Your Marketing Should, Too.
Beauty Standards Are Evolving.
Aging Your Brand:
Embrace the Shift
Toward Pro-Aging
Aging Your Brand: Embrace the Shift Toward Pro-Aging
Beyond Fear-Based Marketing
Marketing that makes women feel "less than" or fearful of aging no longer resonates. At Silver Sage, we help you create messaging that empowers women to feel beautiful and unashamed as they live big, bold lives.
Celebrate Beauty at Every Age
As Baby Boomers, Gen X, Millennials, and even Gen Z grow older, audiences are increasingly aware of ageist messaging. A pro-aging approach elevates your brand by aligning with your audience’s evolving values.
Spotlight on Women 40+
Women aged 40+—from Baby Boomers to older Gen X—possess tremendous purchasing power, particularly in beauty and wellness. At Silver Sage, we understand the life stages, values, and experiences that drive these audiences, and we know how to connect with and inspire them.
The $673 Billion Opportunity
As the global beauty & personal care market soars—projected to reach $673 billion in 2025—pro-aging messaging offers brands an opportunity to stand out in a crowded market.
You’re In Great Company
Over the years, we’ve had the pleasure of working with leading brands in beauty, cosmetics, and health, helping them connect with aging audiences in meaningful ways.
A Glow Up For The Ages
A Glow Up For The Ages
Let's elevate your brand together.
Marketing and copywriting services that we provide include:
Let's elevate your brand together
Marketing and copywriting services that we provide include:
Pro-Aging Skincare
Cosmetics
Beauty Devices
Menopause & HRT
Natural Health & Supplements
Salons, Spas, & Aesthetic Services
Meet The Founder
Hello, I’m Jennifer Boulet, founder of pro-aging marketing agency Silver Sage. I specialize in helping beauty, cosmetics, and health brands connect with women in their 40s, 50s, 60s, and beyond with messaging that encourages aging fiercely, beautifully, and unapologetically.
Verticals Where We Shine
Beauty, Cosmetics, Natural Health & More.
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Pro-Aging Skincare – Positive messaging that resonates with women 40+, focusing on confidence and radiance.
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Cosmetics – Practical makeup tips, application techniques, and product reviews for a mature audience.
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Beauty Devices – Clear explanations of technology and benefits designed to support aging skin
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Menopause – Connecting women in all stages of menopause with benefits that reflect a deep understanding of their evolving needs.
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Natural Health – Health products, supplements, and services that support healthy, active living after 40.
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Salons, Spas, & Aesthetic Services – Showcasing premium experiences, treatments, and expertise that help clients look and feel their best.
Your Copy Should, Too.
Silver Sage is a pro-aging marketing agency specializing in connecting beauty, cosmetics, and health brands with mature audiences.
With over 25 years of experience, we bring a pro-aging perspective to every campaign—helping brands inspire confidence, build loyalty, and drive sales with women ready to embrace aging unapologetically.
Book your FREE 30-Minute Discovery Call
Let's Work Together
Whether you need words that sell or full-service marketing, Silver Sage is here to elevate your brand with flexible solutions.
We specialize in supporting beauty, cosmetics, and health brands worldwide with pro-aging messaging that resonates.
Ready to take the next step? Book a FREE 30-minute discovery call to explore how we can work together.
Verticals
Where
We Shine
Copywriting
Words that sell, for all your online campaigns.
Email Marketing
Build lifetime relationships and sell on demand.
Product Launches
Experience the thrill of record-breaking sales.
Holiday Campaigns
Create demand during the busiest seasons.
Event Marketing
Sell out online and in-person events.
Brand Makeovers
Elevate your message for today’s audiences.
Content Marketing
Start conversations with engaging content.
VSLs
Sell with engaging long-form video ads.
Paid Ads
Attention-grabbing ads for warm & cold audiences.