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Going Clean And Green... or Faking It? Meet The Actors On The Eco-Beauty Stage
Are some beauty brands faking their "clean" and "green" beauty claims? Who are the heroes vs. the imposters? Let's talk about it...
Jennifer Boulet
Feb 116 min read
A $20 Million Masterclass In Beauty Advertorials
A breakdown of pro-aging beauty brand Boom Beauty's 5-year-control advertorial, responsible for $20 Million+ ad spend.
Jennifer Boulet
Jan 252 min read
The Pro-Aging Opportunity In A $673 Billion Beauty Market
25 reasons why beauty, cosmetics, and health brands should consider a pro-aging makeover to grow their market share.
Jennifer Boulet
Jan 183 min read
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