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Going Clean And Green... or Faking It? Meet The Actors On The Eco-Beauty Stage
Are some beauty brands faking their "clean" and "green" beauty claims? Who are the heroes vs. the imposters? Let's talk about it...
Jennifer Boulet
Feb 1, 202516 min read
A $20 Million Masterclass In Beauty Advertorials
A breakdown of pro-aging beauty brand Boom Beauty's 5-year-control advertorial, responsible for $20 Million+ ad spend.
Jennifer Boulet
Jan 25, 20252 min read
The Pro-Aging Opportunity In A $673 Billion Beauty Market
25 reasons why beauty, cosmetics, and health brands should consider a pro-aging makeover to grow their market share.
Jennifer Boulet
Jan 18, 20253 min read
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