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The Face Behind Silver Sage

Your Pro-Aging Marketing Expert

Beauty Standards Are Evolving.

Your Copy Should, Too.

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  • Over 25 Years of Copywriting Experience – I've been breaking online sales records for companies, from start-ups to eight-figure brands, for an insanely long time!  
     

  • $100 Million+ in Online Sales – My copy is directly attributed to hundreds of millions of dollars in online sales.  I stopped trying to calculate this at $100 million about a decade ago, because it's already a lot. ;) 
     

  • Menopause Specialist Certification (In Progress) – As a woman going through perimenopause myself, I've decided to deepen my understanding of the menopause experience for both personal and business reasons. 
      

  • Industry Events – I regularly attend both in-person and online marketing conferences.  Recent conferences have included Traffic & Conversion Summit 2024, Funnel Hacking Live 2024, and CosmoProf North America 2023.
     

  • Professional Certifications – Digital Marketing Certifications via DigitalMarketer.com; Editing & Copyediting Certifications via Simon Fraser University.
     

  • Academic Background – Bachelor of Arts, University of Victoria.

  • Launch Planning – Bringing new products, services, subscriptions, courses, websites, and brands to market
     

  • Product Assessment – Reviewing products and services for market suitability and making revenue-driving recommendations to better align offers with market decision drivers. 
     

  • Email Marketing – Planning and executing targeted campaigns and automated flows that build relationships and convert leads and buyers into repeat customers.  (Using a wide range of ESPs, including Klaviyo, Omnisend, Mailchimp, Ontraport, and more.) 
     

  • Copywriting Services – Full sales funnels, direct response sales pages, Shopify (and similar) product pages, upsell & downsell pages, advertorials, listicles, VSLs, paid ads, lead magnets, and more. 
     

  • Paid Ad Video Scripts & Copy – Long and short video ad scripts, UGC scripts & guides, static ad copy, and more. 
     

  • Team Management & Collaboriation – Leading subcontractor teams on behalf of clients for seamless project delivery.  Or, working with in-house teams for efficient collaboration on priority campaigns.

Aging Your Brand:

Embrace the Shift
Toward Pro-Aging

Credentials At A Glance

Skills & Services

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Let's Work Together

Book your FREE 30-Minute Discovery Call

Whether you need words that sell or full-service marketing, Silver Sage is here to elevate your brand with flexible solutions. 

 

We specialize in supporting beauty, cosmetics, and health brands worldwide with pro-aging copy that resonates.

 

Ready to take the next step? Book a FREE 30-minute discovery call to explore how we can work together.

I’m Jennifer Boulet, the founder of the pro-aging copywriting and marketing agency Silver Sage.
 

  • 25 Years of Direct Response Marketing Experience 

  • Over $100+ Million In Online Sales

  • Specializing In Cold Traffic Funnel Conversion

  • Paid Ads, Advertorials, Landing Pages, Upsell Sequences

  • Email Marketing: Flows & Campaigns 


Our secret weapon?  We understand women over 40.

We bring a pro-aging perspective to every campaign—helping brands inspire confidence, build loyalty, and drive sales with women ready to embrace aging unapologetically.

The Face Behind Silver Sage

Your Pro-Aging Marketing Expert

Beauty Standards Are Evolving.

Your Copy Should, Too.

  • Launch Planning – Bringing new products, services, subscriptions, courses, websites, and brands to market
     

  • Product Assessment – Reviewing products and services for market suitability and making revenue-driving recommendations to better align offers with market decision drivers. 
     

  • Email Marketing – Planning and executing targeted campaigns and automated flows that build relationships and convert leads and buyers into repeat customers.  (Using a wide range of ESPs, including Klaviyo, Omnisend, Mailchimp, Ontraport, and more.) 
     

  • Copywriting Services – Full sales funnels, direct response sales pages, Shopify (and similar) product pages, upsell & downsell pages, advertorials, listicles, VSLs, paid ads, lead magnets, and more. 
     

  • Paid Ad Video Scripts & Copy – Long and short video ad scripts, UGC scripts & guides, static ad copy, and more. 
     

  • Team Management & Collaboriation – Leading subcontractor teams on behalf of clients for seamless project delivery.  Or, working with in-house teams for efficient collaboration on priority campaigns.

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